Colorism Within the Beauty Industry

Starcom Summer Internship
Project Overview
My areas of focus during this internship were strategy, thought leadership, and
diversity, equity, and inclusion. My supervisors wanted me to complete a project that encompassed these areas with a topic I was passionate about, understanding that my final deliverable would include recommendations applicable to some of Starcom’s clients' lines of business. I decided to research and present on the history of discriminatory product development and advertising within cosmetics. I then recommended best practices for inclusive product/service development and campaign strategy/messaging which were applicable for Starcom’s clients in the consumer packaged goods industry.